Monday, March 23, 2009 Why sustainability should be voluntary

My old blogpal Tebbo talks about BT's environmental policy, and its leader Dr Chris Tuppen.

clipped from teblog.typepad.com Today, he sent me a copy of a short (internal at the moment) paper he's written called "Green sticks or green carrots", which contrasts punishment with reward as motivators. He says that "companies and individuals can't simply be bludgeoned into making the significant changes in working practices and lifestyles that will be required." As he points out, "a volunteer is better than ten pressed men".