Monday, June 01, 2009 PR branches out

Seems like that the story I clipped from The Telegraph earlier today was 'news generation agency' 72 Point making the most of a biz dev guy's unfortunate sporting mishap.

Here he is in the story after colliding with a tree while Twittering:



Look! I found his Twitterstream...



Which led me to his page on the staff pages of 72 Point. Busted! (Note - likes running.)



Nadia Saint (@nadiasaint) takes up this important story over on the new-look LEWIS 360 blog.