Having a live Twitterfall on the big screen at Social Media 09 has been great so far. It has allowed real-time feedback and discussion between an interested audience and the organisers.
Must be weird for the speakers to see exaclty that the audience members are thinking in real time. Particularly during the handover from Sarah Beeny to the person who used Dita von Teese to promote Wonderbras.
The Twitterfall was taken over by people suggesting that putting a celebrity at the heart of a campaign doesn't really have anything to do with social media. Yes, you can make content shareable, you can use social networks and you can measure the outcome. But it would all have been pretty academic without the celeb in the middle...
Thursday, November 12, 2009
Quick thoughts on the Social Media 09 mutiny
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3 comments:
The whole point of marketing is to get an unfair share of people's attention. That's as true today with Social Media as it was with New Media or old media. You're still vying with everyone else for your audience's attention.
So if using a celeb works, and it's at least as cost-effective at attracting the attention of your target audience, then it's entirely legitimate to do so.
Very true - but the speeches thanked social media for their campaign success. In reality that was just another mechanism to spread pics of pretty celebs.
pictures of Dita von Teese are always worthwhile. Does she advertise things?
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