Thursday, January 07, 2010
AOL to make a bid for Mashable?

There's chatter out there on the internets that Mashable is set to be sold to AOL.

My thoughts? Mashable’s Pete Cashmore is happy to be interviewed, media-savvy and promotes bias-free, albeit less-than-edgy content on his site. He’s a popular guy.

TechCrunch’s Mike Arrington and, to an extent, TechCrunch Europe’s Mike Butcher, take a different tack. They prefer irreverence, and the scandal, gossip and scoops that go with it.

While they are often spoken about in the same breath, it’s no surprise which one is allegedly about to be sold to a big, established portal player first.

Can you even *imagine* a joint press conference, post purchase, with Arrington and a company like AOL saying nice things about each other?

There's more discussion happening over at WE's Thinkers and Doers blog.

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I'm a former technology journalist, now a senior digital consultant at global PR and communications agency Waggener Edstrom.

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