Wednesday, February 24, 2010
Pret gets Fourjacked

I'm the mayor of my local Pret on Foursquare. Know what that means?

Absolutely nothing.

But as I checked in this morning while picking up my coffee, a new icon appeared. Apparently, there is a special offer nearby.


Guess what? I'm going to try them out tomorrow.

Location-based marketing works.

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I'm a former technology journalist, now a senior digital consultant at global PR and communications agency Waggener Edstrom.

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