Friday, February 05, 2010
Vodafone blames member of staff for Twitter 'hack'

A couple of hours ago Vodafone UK's Twitter account carried an offensive message (complete with poorly-placed apostrophe). It's been deleted, but you won't need to search hard to find it.

It got retweeted immediately, and a storm is brewing. The company is frantically addressing every complaint via Twitter, and I'm sure there are a thousand blog posts and news stories being written about it.

This is a classic example of how easy it is for things to go wrong. Is your business prepared should this happen to you?



0 comments:

Post a Comment

About me

I'm a former technology journalist, now a senior digital consultant at global PR and communications agency Waggener Edstrom.

Connect

You can find / follow me on Twitter, LinkedIn and Facebook. I'm 'silkjon' on YouTube, Skype and AIM. Email me at jmsilk@gmail.com.

Google Talk